Top Dog Sellers

Who are the easiest new clients for closing sales? Virtually every top dog seller knows it is a client who comes to them as a referral. When your existing clients recommend you as the expert the sales job is half finished. The key to create word of mouth advertising for yourself is to consistently over deliver on your service. This is not recommending you give your clients extra product or deeper discounts. The rec

Make a list of people that you want to call. Divide them into three categories, Yes, No or Maybe, based on the answer that you feel you will receive from them. Start with a few of your No’s as practice calls. When they say No, thank them saying something like “Thanks Aunt Betty, I thought you might say no, so you’ve just given me some practice so that I can feel more comfortable with my phone calls.” This

Have you ever thought of getting your husband or significant other to help you get more sales? Yes, I’m talking about having him take your products or catalogs to work and passing them out to co-workers. We sometimes forget that both sexes work at many companies where their co-workers would be interested in your products or even in booking a show! Always remember that anyone and everyone could be a potential buye

Cap off your party dates with excellent networking and service excellence. Send your hostess a Thank You Card as soon as she books her show. This will keep up her enthusiasm and increase her respect for you as a professional and as a person. It also shows you care. She will be sure to tell her friends what a great gal you are…planting seeds for future bookings. You might say “I send a Thank You Card after the p

Capital-wise, it takes more money to recruit a NEW client than it takes to keep a CURRENT client. Your current client will spread your good deeds by word of mouth; that is free advertising. Remember to take care of your current clients and thank them often for their business.

Rather than having someone distribute your catalog and wasting the extra money, why not leave them at strategic places where they are sure to pique interest? Whereas a catalog giver only works a maximum of 8 hours a day, leaving them in strategic locations ensures your catalogs are visible 24/7. Below are places where marketing collateral is bound to enjoy attention: Library Hair Salons Tax Preparation Offices Ort

There are no better tips than the ones heard straight from the top dog’s mouth. The following are advertising advice from advertising legend Bill Bernbach: 1. Go to the essence of the product. State the product’s essence in the simplest terms of its basic advantage. And state this both tangibly and memorably. 1. Be guided by the essence of the product. Relay the product’s essence in a simple yet memorabl